BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PES University Events//EN
BEGIN:VEVENT
UID:event-11073@pesevents
DTSTAMP:20260912T075458Z
DTSTART:20241128T110000
DTEND:20241128T123000
SUMMARY:Brand Narratives
DESCRIPTION:From Storytelling to Digital Dominance in the Modern Retail Landscape
END:VEVENT
END:VCALENDAR